The YOUSE-Team

  • Dr. Sebastian Glende

    Founder and CEO

    YOUSE GmbH Berlin
    Florastr. 47 · 13187 Berlin
    +49 30 2017 9800

    The doctor of industrial engineering, entrepreneur and well-traveled sports lover is a motivator and sympathizer at YOUSE. Before founding YOUSE in 2010, Sebastian had been involved in innovative approaches to user integration for several years. He researched and worked at universities in Berlin and New Zealand as well as at Daimler AG and BMW Motorrad. In particular he is enthusiastic about aging and banking, and cooperating with innovative StartUps. Sebastian has been active in several institutions and functions in the fields of health, nutrition, ergonomics and accessibility, and has won several prizes and scholarships throughout his career. As CEO of YOUSE, he is primarily dedicated to the strategic development of user integration, the development of future-oriented research projects and, last but not least, to expand cooperation.

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  • Dr. Angelika Trübswetter

    Our expert in customer journeys, design thinking, gender, and diversity

    YOUSE GmbH Berlin
    Florastraße 47 · 13187 Berlin
    +49 30 2017 9800

    As a doctor of educational science, Design Thinking coach, innovation expert and cultural advocate, Angelika sees change as a welcome constant. After several years of research at the Fraunhofer Center for Responsible Research and Innovation (CeRRI), she takes on the role of lateral thinker at YOUSE. Angelika is able to encourage and inspire people. She combines methods from classical social research with methods from design and has learned to ask the right questions. With her expertise and experience in the conception and moderation of innovation and creative workshops, she never runs out of ideas. Her interest in technology acceptance and ethical issues led her into the world of human-machine collaboration, which she has not let loose until today.

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  • Michael Salwasser

    Our expert in mixed methods

    YOUSE GmbH Berlin
    Florastr. 47 · 13187 Berlin
    +49 30 2017 9800

    As a sociologist of technical science, Michael is passionate about the perspectives and connections between technological progress and social change. With in-depth knowledge in both qualitative and quantitative methods, he accompanies user-centered innovation from requirements analysis to coordination of implementation. His focus is always on the needs and the integration of the stakeholders. Michael develops study concepts and thus provides reliable data for durable decision-making for the design of services and products. In interdisciplinary teams, Michael works on a mix of topics from high-tech developments such as exoskeletons and robotics to industry projects in the area of ??finance and insurance that deal with apps, services and marketing strategies.

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  • Cornelia Schauber

    Our expert in user needs and emotions

    YOUSE GmbH München
    Kyreinstraße 18 · 81371 München
    +49 89 2155 6347

    With humor and human knowledge Cornelia has an extraordinary skill in dealing with different people. As a graduate psychologist and dynamic analyst she can focus on choosing the methods from the YOUSE repertoire that will guide the transformation and innovation process. Conny always addresses the diversity of employees and leaders, with their individual strengths and weaknesses. She has been running YOUSE Munich since 2014 and supports the individual talents and characters of her team. Previously, Cornelia was a lecturer at the Business School Potsdam in the field of neuropsychology and at the University of Applied Sciences Landshut in the field of usability in medical technology. At the University of the Federal Armed Forces she researched emotion recognition for robots. She is an expert in the application of user-centered design methods and has in-depth knowledge of study planning and implementation as well as statistical analysis.

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  • Gudrun Janke

    Our expert in public relations and lead user acquisition

    YOUSE GmbH Berlin
    Florastr. 47 · 13187 Berlin
    +49 30 2017 9800

    Gudrun is a qualified special education teacher, is always good-humoured and is the contact person at YOUSE in all questions about our user panel. She accompanies projects and user studies and uses her communicative, creative and organizational talent, so that our exciting usability tests remain in positive memory for all those involved. In addition, she is responsible for press relations. Gudrun draws on extensive professional experience: she worked for many years in a large social association and in the German Bundestag. There she dealt intensively with social policy and the topics of Generation Plus. Gudrun is convinced that in times of rapid change, the integration of older generations into innovative processes is particularly fruitful.

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  • Fabian Prinz

    Our expert in social innovation

    YOUSE GmbH München
    Kyreinstraße 18 · 81371 München
    +49 89 2155 6347

    After his education and several years in the educational field, Fabian studied Management of Social Innovations in Munich. His focus is on creativity as well as dealing with different methods. The experience with support and supervision of innovation and start-up processes allow him to better recognize and evaluate the needs of users. At YOUSE, Fabian is responsible for innovation projects and user integration in research and industry projects.

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  • Annabel Zettl

    Our expert in holistic innovation processes

    YOUSE GmbH München
    Kyreinstraße 18 · 81371 München
    +49 89 2155 6347

    As a graduate manager of social innovation, Annabel is fascinated by the impact of innovation on societal change processes. In her work, she draws on years of diverse experience in the management of publicly funded, as well as privately driven innovation projects. At YOUSE, Annabel pays special attention to a holistic approach to innovation: from the targeted identification of trends, a comprehensive identification of user needs and relevant stakeholders, to joint solution development with end users and interdisciplinary project teams, to successful implementation.

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  • Maika Rysch

    Our expert for interface design, care and ambient assisted living

    YOUSE GmbH Berlin
    Florastr. 47 · 13187 Berlin
    +49 30 2017 9800

    Maika is our creative designer. She has spent the first chapter of her professional life with ICU patients in the hospital. After her education and many years of professional experience in the health sector, she is our expert for nursing and has valuable practical knowledge. The numerous social challenges and questions around the topics Health & Care strengthened her interest in new technical design possibilities in hospital, nursing and rehabilitation. She discovered the relevance of a successful human-machine interaction and founded her second passion. Today she is a communications designer and graduated in AAL with honors. At YOUSE, she is an initiator of visualization and the development of interaction concepts and interfaces.

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  • Lina Figueiredo

    Our expert for qualitative methods, gender & diversity

    +49 30 2017 9800

    Lina is our specialist for applied research in social work and education. As a graduate of inclusive education (BA), she is a passionate advocate of diversity and fairness. At YOUSE she provides practice-theory transfer in topics such as gender and diversity. UX research and data analysis as well as qualitative social research with heterogeneous target groups fall into her domain. Based on her practical experience, she knows about the importance of an adequate and realistic involvement of users in our projects.

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  • Beate Seewald

    Our expert in health, care and organizational transformation processes

    +49 4836 9954349

    Beate brings the coastal wind to the capital. As a founder and business coach, she gets to the bottom of every attitude, combines the magic of sensitive empathy with energetic implementation power and has an enormous sense for digital industry shifts and transformation processes. Beate founded the Rehaklinik Lübben, a specialist clinic for orthopedics and oncology as managing partner. After the construction, she conceived and managed the Vivantes Rehabilitation GmbH in Berlin. At Fraunhofer IAO, she headed the competence field Process Design and Methods of Transformation. She is currently responsible for the YOUSE Change & Implementation division and is active in strategy consulting and the accompaniment of transformation processes. Beate supports people at all levels of the hierarchy in identifying perspectives for their company and is proactively promoting the implementation of feasible ideas.

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  • Susann Klemcke

    Our expert in qualitative and quantitative methods

    YOUSE GmbH Berlin
    Florastr. 47 · 13187 Berlin
    +49 30 2017 9800

    Susann is a technology sociologist and has been responsible at YOUSE for more than six years for the acquisition, planning and execution of qualitative and quantitative social science studies. She specializes in the conception and implementation of study designs according to the mixed methods principle. Susann directs and coordinates international studies and application procedures in the field of scientific research and industry for user acceptance and inclusion. She burns for the topics of robotics, Industry 4.0 and Smart City, is an almost inexhaustible source of ideas and integrates new methods and perspectives into our team. Until November 2018 Susann will be in parental leave.

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  • Mathias Jenny

    Our expert for quantitative methods and user research

    +49 30 2017 9800

    Born in Switzerland, Mathias is fascinated with mountains, how to cross them and set them in motion. As a psychologist, of course, he is interested in people and passionately searches for their "real" needs. Once the requirements have been explored, the "journey" of the user-centered design begins. At YOUSE, Mathias is an expert in interviewing techniques, statistics and usability testing and believes that only through methodically accurate work real added value can be generated. Mathias helps to show the best possible action alternatives in the development of products and services with great commitment and joy.

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  • Liesa Hergeth

    Our expertin for ergonomics und human factors

    +49 89 2155 6347

    Liesa is our Human-Factors engineer and has ergonomics in mind. With her curiosity and proactivity, the graduate sports scientist gets the ball rolling. She has been particularly worked with topics in ergonomics, e.g. scenario analyzes on how and when to relieve employees and the question of which acceptance barriers should be breached and how a successful implementation of exoskeletons in logistics can be designed. Aspects of ergonomics and usability testing are always the focus of Liesa's iterative, agile development.

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  • Antonia Meißner

    Our expert for labour organization and occupational science

    +49 89 2155 6347

    Antonia is our expert in work and organizational psychology with a focus on ergonomics and Human Factors Engineering. Her passion lies in the optimal design of technology-driven change processes. From Antonia's point of view, it is essential to think holistically and to consider the meeting of humans and technology within the respective context conditions. She is particularly interested in the topic of fear of technology and acceptance in the workplace. At YOUSE, Antonia is fond of human-centered robotics integration in the industrial and service sectors.

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  • Anna Juchert

    Our expert for market and consumer psychology

    +49 89 2155 6347

    As a business, organizational and social psychologist, Anna specializes in market and consumer psychology. She gained her expertise in the field of qualitative methods through her activities in market research. She places particular value on comprehensively understanding the motives and needs of users in order to create successful, user-oriented innovations based on them. Through her practical experience in a renowned advertising agency, Anna brings a creative flair for design.

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