Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs

Special Issue Robot-Era, Int Journal of Social Robotics; Springer; ISSN 1875-4791.

Glende, S; Conrad, I; Krezdorn, L; Klemcke, S; Krätzel, C (2015). Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs. International Journal of Social Robotics (2016) 8: pp 355-369; Springer.

DOI: 10.1007/s12369-015-0328-5
ISSN: 1875-4791