Befragungen, Marketingkanäle und Conjoint-Analyse

German Red Cross

Rethinking care

Challange

How can the GRC – currently the largest provider of home emergency care in Germany – secure its market position even as competition in the areas of smart homes, sensors in smart phones, and innovative care services expand?

Approach

With the help of comprehensive surveys and conjoint analysis, it was examined what criteria determine if users buy a home emergency system or other competing offers to enhance home security.

Outcome

Based on the analysis, it was explained in detail what criteria the GRC must fulfill, which marketing areas are particularly promising, and in which areas possible future collaboration should be pursued.

30 interviews with net customers
Identification and prioritization of 24 decisin criteria for purchasing