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Centre for Entrepreneurship der TU Berlin

Optimizing the usability of the founding portal

Challange

The web presence of the Centre for Entrepreneurship of the TU Berlin is an extensive contact point for people interested in setting up their own business. An increase in content over the last years necessitated a fundamental restructuring of the page’s contents.

Approach

To perform this process as efficient and adjusted to the target groups as possible, the website has to be analyzed and reorganized together with various current and potential users and YOUSE in creative workshops.

Outcome

The contents of the portal could be organized and categorized in a new way to achieve a logical structure. In addition, in collaboration with TU and successful startups new information formats were developed that made their founding experience comprehensible.

Reorganisation of existing infromation
23 usability issues revealed
4 new approaches to attract customers