The Generation Plus is regarded as a new consumption engine - also in the field of mobile electronics. However, there are hardly any apps that respond to specific needs of older users. The goal is to develop new ideas.
YOUSE performs a multistage, qualitative and quantitative study by involving nearly 20 seniors. Initially general demands on usability are developed and concrete Apps are designed based on these demands.
A package of target group specific concepts of applications - from the \\\\\\\\\\\\\\\"Kultur-Lotsen\\\\\\\\\\\\\\\", via the emergency App \\\\\\\\\\\\\\\"Christopherus\\\\\\\\\\\\\\\" by finding peers with the \\\\\\\\\\\\\\\"Schatzsuche\\\\\\\\\\\\\\\" - showing always the same usability.
7 app-concepts developed in few days
Radically changed marketing for the target group \\\"generation plus\\\"