App Konzepte ältere Nutzer

Deutsche Telekom / Deutsche Telekom Laboratories

Mobile Apps. Mobile applications for older users


The Generation Plus is regarded as a new consumption engine - also in the field of mobile electronics. However, there are hardly any apps that respond to specific needs of older users. The goal is to develop new ideas.


YOUSE performs a multistage, qualitative and quantitative study by involving nearly 20 seniors. Initially general demands on usability are developed and concrete Apps are designed based on these demands.


A package of target group specific concepts of applications - from the \\\\\\\\\\\\\\\"Kultur-Lotsen\\\\\\\\\\\\\\\", via the emergency App \\\\\\\\\\\\\\\"Christopherus\\\\\\\\\\\\\\\" by finding peers with the \\\\\\\\\\\\\\\"Schatzsuche\\\\\\\\\\\\\\\" - showing always the same usability.

7 app-concepts developed in few days
Radically changed marketing for the target group \\\"generation plus\\\"