App Konzepte ältere Nutzer

Deutsche Telekom / Deutsche Telekom Laboratories

Mobile Apps. Mobile applications for older users

Challenge

The Generation Plus is regarded as a new consumption engine - also in the field of mobile electronics. However, there are hardly any apps that respond to specific needs of older users. The goal is to develop new ideas.

Approach

YOUSE performs a multistage, qualitative and quantitative study by involving nearly 20 seniors. Initially general demands on usability are developed and concrete Apps are designed based on these demands.

Outcome

A package of target group specific concepts of applications - from the \\\\\\\\\\\\\\\"Kultur-Lotsen\\\\\\\\\\\\\\\", via the emergency App \\\\\\\\\\\\\\\"Christopherus\\\\\\\\\\\\\\\" by finding peers with the \\\\\\\\\\\\\\\"Schatzsuche\\\\\\\\\\\\\\\" - showing always the same usability.

7 app-concepts developed in few days
Radically changed marketing for the target group \\\"generation plus\\\"