Banking Innovation Entwicklung neuer Geschäftsmodelle

Mercedes-Benz Bank

Development of new business models


In the finance industry, foreign companies are offering new and innovative products, thereby increasing the pressure on traditional banks. How can competing business models develop sources of revenue and exceed customer expectations?


Utilizing design thinking strategies, interdisciplinary teams were created to discuss business model development. Team sprint exercises in workshop sessions contributed to product development ideas.


Following the identification and priotization of user groups, new business models in the fields of Fin-Tech and mobility were developed and evaluated with different stakeholders. YOUSE supervised the idea implementation process.

22 participants
20 days of teamwork
37 business ideas, of which 4 were chosen to pursure